Tracking That Tells You What Is Actually Working
PKC builds the measurement layer behind websites, funnels, ads and lead forms — so founders can make decisions from cleaner data instead of platform guesswork.
Most Brands Are Scaling With Broken Data
Most brands do not have an ads problem first. They have a visibility problem. Meta shows one number, GA4 shows another, Google Ads records partial conversions, and lead forms submit without enough context to judge quality. PKC fixes the tracking layer before spend scales.
Nine layers of the measurement stack.
- GTM container structure and tag management
- GA4 events and custom parameters
- Meta Pixel event validation and deduplication
- Google Ads conversion tracking
- Consent Mode v2 setup
- Form submission event tracking
- Lead quality parameters
- Admin-side lead filtering
- Founder-readable reporting layer
Implementation Proof Without Exposing Client Data
The examples below show the type of tracking architecture PKC builds. Sensitive client data is intentionally removed.
GTM Container Architecture
- Container
- GTM-XXXXXX
- Status
- Published
- Tags
- GA4 · Google Ads · Meta Pixel · Consent · Form Events
- Variables
- form_type · service · spend_band · is_qualified
- Build type
- Lead tracking + attribution foundation
A structured GTM layer for event control, form tracking and conversion measurement.
GA4 Event Validation
- Event
- form_submission
- Parameters
- form_type · service · spend_band · is_qualified
- Status
- DebugView validated
- Use case
- Lead quality and service-level reporting
GA4 setup designed to track not just leads, but the type and quality of demand.
Consent Mode v2 Readiness
- ad_storage
- active
- analytics_storage
- active
- ad_user_data
- active
- ad_personalization
- active
- Consent platform
- CMP configured
- Status
- GCM v2 active
Consent-aware measurement for cleaner tracking and policy-aligned advertising.
Meta Pixel Event Flow
- Pixel ID
- XXXXXXXXXXXXXXX
- Events
- PageView · Lead
- Status
- Active
- Funnel role
- Retargeting + lead optimization
- Validation
- Events Manager checked
Meta event setup built to support lead campaigns, retargeting and conversion feedback.
Lead Qualification Backend
- Form type captured
- ✓
- Service selected
- ✓
- Spend band captured
- ✓
- Qualification status stored
- ✓
- Admin filter enabled
- ✓
Backend lead structure designed so founders can separate noise from qualified demand.
The Tracking Stack PKC Builds
Five compliant layers — feeding one founder-readable reporting layer.