01
AI Growth & Systems Audit
Find the leaks across ads, tracking, Shopify, creative and workflows.
Starts at ₹25,000
SERVICES
FULL-STACK AI GROWTH & BUSINESS SYSTEMS STUDIO
Build Your AI-Powered Growth & Business Operating System
Built for D2C founders and lean teams spending ₹2L–₹15L/month on Meta and Google Ads. We turn scattered AI tools, campaigns, tracking and workflows into one operating system that actually compounds.
Selective studio model. Senior-led strategy. Operator-supported execution. Limited active builds by design.
₹47 Cr+
Managed Ad Spend
3.9×
Average ROAS Delivered
10 Years
Performance Marketing
D2C Only
Our Client Focus
Selective Studio
Senior-Led Builds
02
Tracking, Analytics & Attribution
Fix GA4, GTM, Meta Pixel, Google Ads conversions and reporting clarity.
Starts at ₹50,000
03
AI Agent & Automation Systems
Deploy agents for lead qualification, support, reporting and operations.
Starts at ₹1.5L
04
AI Growth OS Retainer
Ongoing AI growth execution across the full stack.
Custom — apply for fit
HOW IT WORKS
Four steps. Clear scope. Decision stays with you.
Apply
Submit a short application describing your brand, ad spend and primary problem.
Diagnostic Call
A 30-minute call to confirm fit and clarify scope.
Growth Audit Delivered
You receive the audit report with prioritised fixes and a sprint proposal.
Decision
Build with PKC, your team, or someone else. The roadmap is yours.
CASE STUDIES
Representative builds. Real architecture. Anonymised data.
D2C Beauty / Personal Care · 90 Days
ROAS Recovery for a D2C Consumer Brand
- ROAS
- 1.8× → 3.9×
- CAC
- ₹342 → ₹214
Systems: Pixel · Creative · Audience · Retargeting
A D2C consumer brand's Meta Ads account had become inefficient — ROAS at 1.8×, CAC at ₹342, decisions made from unclear attribution signals. The rebuild addressed event tracking, audience separation, creative testing and retargeting structure. In this representative 90-day model, ROAS moved to 3.9× and CAC reduced to ₹214.
Representative anonymized build — example model. Client identifiers and private data removed.
View case study →D2C Lifestyle / Accessories · 45 Days
Attribution Cleanup for a Scaling E-commerce Brand
- Reported ROAS
- 4.6× → 2.3× (corrected)
- Misallocated spend
- ₹1.8L/month identified
Systems: Meta · GA4 · Campaign-level measurement
Platform-reported ROAS looked healthy at 4.6×. On audit, view-through attribution was overstating performance and duplicate events were inflating conversion reporting. The rebuild focused on attribution hygiene across Meta, GA4 and campaign-level measurement. Corrected operating ROAS: 2.3×. Misallocated spend identified and redirected.
Representative anonymized build — example model. Client identifiers and private data removed.
View case study →D2C Fashion / Lifestyle · 60 Days
Audience Architecture Rebuild for Lower CAC
- Audience overlap found
- 68%
- CAC reduction
- 34%
Systems: TOF · MOF · BOF separation
Rising CAC despite running multiple campaigns. Root cause was audience architecture — prospecting, warm audiences and retargeting pools overlapping heavily. The rebuild structured the funnel into clear campaign layers with proper exclusions. 68% overlap identified. After restructuring, CAC model improved by 34% over 60 days.
Representative anonymized build — example model. Client identifiers and private data removed.
View case study →ENGAGEMENT FLOW
Audit. Build. Optimise.
Most engagements move through the same three stages — diagnose what's broken, build the highest-priority system, then optimise as it compounds.
OPERATING STYLE
Founder-Focused Operating Style
Built for founders who need execution clarity, not another vague marketing deck.
01
For founders who are tired of scattered execution
PKC connects strategy, ads, content, tracking, website updates and follow-up systems into one operating rhythm.
02
For D2C brands with messy growth systems
The focus is not just running campaigns. The focus is fixing the full path from offer to page to tracking to conversion.
03
For lean teams without a full marketing department
PKC helps create the first serious version of the growth system before founders over-hire or overspend.
04
For creative-heavy brands
Content, shoots, influencers, ad creatives and campaign calendars are treated as one production system.
05
For AI adoption without chaos
AI is used to speed up ideation, workflows, content planning, creative production and execution — not as a gimmick.
06
For paid ads readiness
Before scaling spend, PKC checks the basics: offer clarity, page readiness, tracking, event quality and follow-up flow.
FAQ
Questions before you apply.
ABOUT
About Preeti
PREETI KAUSHAL
Founder · AI Growth & Systems Studio
I'm Preeti Kaushal — I've spent the last decade running performance marketing for D2C brands, and the last two years rebuilding that practice on top of AI.
₹47 Cr+ in ad spend managed across skincare, apparel and wellness categories. I don't run an agency. I work hands-on with a small number of brands at a time and own the outcome — now across creative, automation, agents, tracking and the operating systems that make them compound.
PREETI KAUSHAL
Founder · AI Growth & Systems Studio
I'm Preeti Kaushal — I've spent the last decade running performance marketing for D2C brands, and the last two years rebuilding that practice on top of AI.
₹47 Cr+ in ad spend managed across skincare, apparel and wellness categories. I don't run an agency. I work hands-on with a small number of brands at a time and own the outcome — now across creative, automation, agents, tracking and the operating systems that make them compound.
Start with the audit. Decide what to build next.
One diagnostic engagement. Honest read of your stack. A prioritised roadmap you own — whether you build with us, your team, or someone else.